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Conversational Intelligence: Know what’s really happening

Conversations are key data. Harmonix turns them into actionable insights to measure market, team, revenue, and quality with unprecedented depth.
Fondo difuminado en tonos claros, creando una atmósfera suave y etérea.Fondo difuminado en tonos claros, creando una atmósfera suave y etérea.

Market Intelligence

Understand how your clients perceive the market and your competitors.

  • Competitor mentions: frequency with which clients mention rival companies.
  • Most frequent objections: price, trust, limited coverage, etc., automatically categorized.
  • Customer fit level: percentage of clients that match your ideal customer profile (based on timing or firmographic/demographic traits).
  • Purchase timing: percentage of clients currently in the ideal buying window.
  • Top requested products/services: in multi-product offerings, identifies which are most in demand.
  • Price/coverage comparisons: key parameters customers use when comparing alternatives.
  • Emerging trends: unmet needs or new requests starting to appear in conversations.

Team Intelligence

Track the quality, consistency, and effectiveness of your sales or service agents.

  • Clarity of responses: percentage of clear vs. evasive answers.
  • Introduction quality: whether the agent sets context properly from the start.
  • Explanation skills: richness, precision, and coherence of product/service descriptions.
  • Truthfulness of language: detection of misleading or exaggerated claims.
  • Detected empathy: signs of care, understanding or human connection.
  • Storytelling usage: how often real-world examples are used in conversations.
  • Qualification questions: how well agents ask to segment or understand the client.

Revenue Intelligence

Anticipate and activate opportunities with a proactive commercial mindset.

  • Opportunity progression: conversations moving from interest → proposal → negotiation → close.
  • Hot/cold opportunities: detecting urgency vs. hesitation in client language.
  • Ghosting cases: contacts that go silent after multiple follow-ups.
  • Customer intimacy: trust level detected in how clients talk and engage.
  • Perceived urgency: signs of time pressure (e.g. “I need to close this week”).
  • Key decision makers: mentions of stakeholders or third-party approval needed.
  • Interaction intensity: frequency and depth of engagement with each client.

Client Intelligence

Measure relationship health and uncover upsell signals in your existing base.

  • Customer intimacy (trust level): evaluates emotional tone, mutual empathy and relationship depth.
  • Satisfaction & emotional tone: automatic detection of happy vs. frustrated expressions to spot retention risks.
  • Complaint types & volume: intelligent classification of issues (delivery, product, billing, service) by frequency.
  • Upsell opportunities: spontaneous signals of new needs or product interest in conversations.
  • Dynamic segmentation: automatically groups clients by behavior (happy, silent, demanding, proactive) or custom business variables (sector, size, recurrence).

Quality Dashboard

Evaluate the discipline, rigor, and consistency of your commercial process.

  • Follow-up persistence: average number of contact attempts before getting a response.
  • Response time: how quickly agents reply to clients.
  • Unresolved tasks: open items mentioned in conversations that remain pending.
  • Price accuracy: alignment between what’s quoted and what’s actually billed.
  • Message consistency: how consistently different agents present value, terms, and pricing.
  • Proactivity: % of cases where the agent initiates the conversation before the client does.
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“We had a bad experience with a CRM that was a ready-to-use project, but it didn't meet our expectations. We are now looking at several off-the-shelf options that are better suited to our business model.”
Tomás Fernández Buckley
Director of Digital Transformation
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Carlota Valentina Mendoza
Ex Jefa de Innovación Digital
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Yago González Ansias
Sales Enablement Manager
Fondo difuminado en tonos claros, creando una atmósfera suave y etérea.
“Todas las empresas están enfocadas en que se haga una transformación digital. Para las empresas B2B es una obligación pero todavía hay retos internos de tecnología y de prioridades de recursos.”
Vanessa Piratelo
Directora Global de Gestión de Canales
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Matías Leandro Kruk
Salesforce Senior Technical Consultant
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Guillaume Cregut
Especialista en Adopción y Cambio