12 market intelligence tools for travel agencies in 2025

These are the best market intelligence tools for travel agencies in 2025:

1. Harmonix AI
2. Phocuswright Research
3. Skift Research
4. Euromonitor Passport Travel
5. UN Tourism Data Dashboard
6. WTTC Research
7. Google Travel Insights
8. Similarweb Travel Intelligence
9. OAG Analyser and Schedules Data
10. ForwardKeys
11. IATA MarketIS and AirportIS
12. Amadeus Demand360 and Agency360

Market intelligence tools have become a critical element for travel agencies that seek to anticipate trends, optimize inventory, and make strategic decisions based on real data from the tourism industry.

The traditional approach, where agencies depend on intuition and past experience to decide which destinations to promote, when to adjust prices, or how to compete with OTAs, limits their ability to respond quickly to demand changes.

Today, the most successful travel agencies use multiple intelligence sources, combining consumer search data, air capacity, hotel performance, destination trends, and competitive signals.

Market intelligence in agencies is the set of data and tools used to monitor demand and trends, air capacity and pricing, hotel performance, destinations, digital competition, and regulatory changes.

At Harmonix AI, we have developed a solution that provides a critical and often ignored source of market intelligence: what travelers actually say in conversations with your agency about preferences, needs, budgets, and experiences.

In this article, we explore the main market intelligence tools for travel agencies, what information they provide, and how they can help you anticipate demand and optimize your offer competitively.

12 Market Intelligence Tools Transforming Travel Agencies

1. Harmonix AI

Harmonix AI is the most innovative solution to capture market intelligence from a frequently ignored source: real conversations with your travelers and clients.

Unlike traditional tools that only analyze external data, Harmonix captures direct intelligence from your clients by analyzing all communications.

We install directly over your existing CRM, automatically recording all calls, video calls, emails, and WhatsApp messages with clients.

This architecture provides real-time market intelligence that complements external sources with direct traveler signals.

Each conversation becomes a source of intelligence: what destinations they are searching for, what budgets they manage, what objections they have, which competitors they mention, and what emerging needs they express.

Traditionally, agencies have depended on external trend data without systematically capturing the intelligence that arises from hundreds of daily client conversations.

With Harmonix, all interactions are analyzed, allowing you to identify emerging destinations, changes in preferences, and competitive movements long before they appear in sector reports.

Our AI automatically analyzes the content of conversations to identify critical market patterns.

For example, it can detect that this week 40 clients asked about destinations in Asia, compared with 15 the previous week, an early signal of an emerging trend.

Or that multiple clients mention a certain OTA due to better prices, a competitive alert that requires parity analysis.

It also identifies unmet needs: services, destinations, or experiences that clients repeatedly request but that you currently don’t offer.

This level of market intelligence from real conversations provides a competitive advantage by detecting signals earlier than competitors who rely only on external sources.

Harmonix makes teams more productive and faster by automatically providing actionable intelligence while identifying product opportunities and competitive threats early on.

Additionally, teams can accelerate outbound follow-ups and agent productivity by leveraging an automatic call dialer integrated into their workflow, ensuring faster response times after key traveler interactions.

Why choose Harmonix AI:

• Installed over your CRM: compatible with agency systems and general CRMs.
  
  
• Intelligence from conversations: captures what travelers say about destinations, budgets, and preferences.
  
  
• Detection of emerging destinations: identifies demand changes before they are evident in official data.
  
  
• Competitive mention analysis: detects which OTAs and agencies clients mention and why.
  
  
• Budget signals: identifies price sensitivity by trip type and destination.
  
  
• Preferences and needs: detects experiences, services, and destinations clients request.
  
  

Harmonix AI transforms market intelligence by adding the direct voice of your travelers to traditional external sources.

2. Phocuswright Research

Phocuswright provides independent research on travel, distribution, and trends through reports, data, and sector forecasts.

It offers in-depth analysis of traveler behavior, distribution channels, and technological disruptions in tourism.

It is useful for market sizing, competitive analysis, and understanding how traveler preferences evolve over time.

Key advantages:

• Independent research: unbiased analysis of specific providers.
  
  
• Consumer data: behavior, preferences, and booking trends.
  
  
• Digital distribution: evolution of OTAs, metasearch, and direct channels.
  
  

3. Skift Research

Skift offers premium reports and datasets on sector health, regional outlooks, and performance by vertical.

It provides editorial perspective with analysis of macro trends that affect tourism globally.

It is especially useful for strategic planning and commercial storytelling with providers and partners.

Key advantages:

• Editorial analysis: qualitative interpretation of quantitative data.
  
  
• Regional outlook: forecasts by geography and segment.
  
  
• Broad coverage: airlines, hotels, OTAs, destinations, technology.
  
  

4. Euromonitor Passport Travel

Euromonitor provides a global database with market size, channels, traveler demographics, and forecasts by country.

It offers detailed sizing of outbound and inbound markets, useful for expansion business cases.

It is ideal for agencies evaluating new markets or segments and needing structured and comparable data.

Key advantages:

• Global coverage: data from more than 200 countries and territories.
  
  
• 5-year forecasts: market projections by segment.
  
  
• Traveler demographics: profiles by age, income, and travel purpose.
  
  

5. UN Tourism Data Dashboard

UN Tourism (formerly UNWTO) publishes monthly and annual indicators of inbound and outbound tourism by country.

It provides official data on international arrivals, spending, and macro trends at a global level.

It is the most reliable public reference for macro tourism trends worldwide.

Key advantages:

• Official data: government statistics harmonized internationally.
  
  
• Temporal coverage: long historical series for trend analysis.
  
  
• Free access: fundamental data publicly available.
  
  

6. WTTC Research

WTTC (World Travel & Tourism Council) provides economic impact analysis of tourism by country and region.

It offers data on GDP contribution, employment generated, and sector growth forecasts.

It is useful to dimension demand and justify investments by showing the economic importance of tourism.

Key advantages:

• Economic impact: tourism contribution to GDP by country.
  
  
• Employment: direct and indirect jobs generated by the sector.
  
  
• Growth forecasts: 10-year outlook by region.
  
  

7. Google Travel Insights

Google Travel Insights includes Destination Insights and Hotel Insights to detect demand, origin, and search trends.

It provides travel intent signals from Google searches by origin-destination and dates.

It is especially relevant for marketing and lead generation, identifying outbound markets with growing interest in your destinations.

Key advantages:

• Search intent: what destinations people search for before booking.
  
  
• Origin-destination: where the interest for each destination comes from.
  
  
• Temporal trends: optimal booking windows and seasonality.

8. Similarweb Travel Intelligence

Similarweb offers web traffic analysis, acquisition channels, rankings, and benchmarks for OTAs, airlines, and destinations.

It provides intelligence about digital competition — which channels work, which keywords generate traffic, and how your website compares.

It is useful for digital competition and SEO, helping you understand the traffic strategies of successful competitors.

Key advantages:

• Digital benchmarking: compare traffic and conversion versus competitors.
  
  
• Traffic sources: organic, paid, social, direct per competitor.
  
  
• Keywords: which terms generate traffic to main competitors.
  
  

9. OAG Analyser and Schedules Data

OAG provides global flight scheduling, frequencies, and capacity by routes and seasons.

It allows you to anticipate available seats by region and country pairs, which is critical for inventory planning.

It is key to forecast connectivity and plan packages according to the available air capacity in each window.

Key advantages:

• Air capacity: seats scheduled per route and period.
  
  
• Network changes: new routes, frequencies, and suspensions.
  
  
• Seasonal analysis: how supply varies between high and low season.
  
  

10. ForwardKeys

ForwardKeys provides air ticket and booking data to see who travels, from where, and when.

It offers early demand signals based on confirmed bookings, more reliable than search intent alone.

It is extremely useful to detect demand peaks by origin with enough anticipation to adjust inventory and pricing.

Key advantages:

• Confirmed bookings: real reservation data, not just intent.
  
  
• Origin-destination: traveler flows between countries and cities.
  
  
• Anticipation: signals weeks or months ahead of actual demand.
  
  

11. IATA MarketIS and AirportIS

IATA provides passenger traffic intelligence with global ticketing and sales data.

It offers route, origin-destination, and market opportunity analysis based on airline data.

It serves to size routes and evaluate the potential of specific outbound markets toward your destinations.

Key advantages:

• Industry data: aggregated information from airlines worldwide.
  
  
• O&D analysis: real passenger origin-destination including connections.
  
  
• Market share: traffic distribution among airlines per route.
  
  

12. Amadeus Demand360 and Agency360

Amadeus provides hotel and channel intelligence with historical and future pick-up of bookings.

It offers visibility of future demand by destination and origin, useful to adjust allotments and dynamic pricing.

It is especially effective for agencies creating dynamic packages that need to optimize components.

Key advantages:

• Future pick-up: how booked demand evolves for future dates.
  
  
• Channel intelligence: which channels (OTAs, direct, agencies) capture more.
  
  
• Comparable history: previous-year data for benchmarking.
  
  

What is Market Intelligence in Travel Agencies and Why It Is Critical

From Intuition-Based Decisions to Data-Informed Strategy

Market intelligence in agencies is the set of data and tools used to monitor demand and trends, air capacity and pricing, hotel performance, destinations, digital competition, and regulatory changes.

Its goal is to turn that information into decisions about product, pricing, inventory, and campaigns that are better informed and more timely.

Traditionally, agencies have made decisions based on historical experience and gut feeling about what will work this season.

But when you rely only on intuition, you miss opportunities: destinations that emerge before you notice them, air capacity changes that affect your inventory, competitive moves by OTAs.

Modern market intelligence combines multiple sources to provide a complete view of the environment: what travelers are searching for, what is available, and what competitors are doing.

In 2025, the intelligence ecosystem for agencies combines consumer search data, air capacity and pricing, hotel performance, OTA trends, and macro tourism data.

The Problem of Working with Fragmented Information

Most agencies have access to partial intelligence sources — maybe Google Travel data, or GDS reports, or destination newsletters.

But without unifying these sources into a coherent view, each decision is made with incomplete information.

The product team knows popular destinations but not the air capacity available to serve them.
The commercial team sees competitor prices but not the search trends explaining why some destinations are growing.

This fragmentation limits the ability to make holistic decisions that optimize the entire value chain.

Why External Data Is Not Enough

Data from Google Travel, OAG, and STR provide a view of the aggregate market, but they have critical limitations.

They tell you which destinations are popular in general, but not what your specific clients want.
They show total air capacity, but not how your travelers react to prices or what alternatives they consider.

The most successful agencies complement external sources with intelligence from client conversations: what they express in every call, email, or message.

This combination of external data and internal qualitative signals gives a competitive advantage — understanding not only the market but also your specific position within it.

How AI Is Transforming Market Intelligence

Artificial intelligence allows the processing and synthesis of multiple sources that would be impossible to analyze manually.

For example, it can analyze thousands of traveler conversations to detect emerging interest in a specific destination before it appears in official data.

Or it can process air capacity and search data to identify opportunities where there is high demand but little current competition.

This ability to analyze at scale transforms market intelligence from a manual, limited activity into continuous, predictive understanding.

What a Modern Market Intelligence Stack Should Offer for Agencies

Consumer Demand Layer

The stack must include travel intent signals from searches and digital behavior.

This includes:

• Google Travel Insights: what destinations people search for, from which origins, and within which booking windows.
  
  
• Skyscanner Insights: intent signals, trip duration, and qualitative trends.
  
  
• Similarweb Travel: traffic and conversion from OTAs and competitors for digital benchmarking.
  
  

These tools provide a baseline of demand before it becomes confirmed bookings.

Air Capacity and Operational Layer

The stack must include air scheduling data to plan inventory according to available connectivity.

This includes:

• OAG: scheduled capacity per route, frequencies, and seasonal network changes.
  
  
• EUROCONTROL: European traffic and delays to anticipate operational congestion.
  
  
• ForwardKeys: confirmed bookings to view real demand in advance.
  
  

This layer allows you to size supply according to available seats and avoid promoting destinations with limited connectivity.

Accommodation and Pricing Layer

The stack must include intelligence on hotel prices and occupancy to define margins and parity.

This includes:

• STR: occupancy, ADR, and RevPAR per destination to estimate hotel cost levels.
  
  
• Lighthouse / RateGain: real-time rate shopping and parity versus OTAs.
  
  
• Amadeus Demand360: future pick-up of hotel bookings per destination.
  
  

This information enables dynamic package pricing based on availability and market prices.

Trends and Competition Layer

The stack must monitor what OTAs are promoting and which destinations are emerging in the market.

This includes:

• Expedia / Booking reports: destination trends, length of stay, and emerging trip types.
  
  
• Phocuswright / Skift: sector analysis of distribution and traveler behavior.
  
  
• Own conversation data: what your clients say about competitors, prices, and needs.
  
  

This layer provides competitive context to adjust promotional strategy and content.

Intelligence Layer from Your Own Clients

The stack must capture what your travelers say in daily conversations with your agency.

This includes:

• Mentioned destinations: what places they ask about most frequently.
  
  
• Budgets and sensitivity: how they react to prices and what they consider expensive or cheap.
  
  
• Competition: which OTAs or agencies they mention and why.
  
  
• Preferences: types of experiences, services, and features they value.
  
  
• Objections: what stops bookings or causes doubts.
  
  

Harmonix AI automatically captures and analyzes this intelligence from all conversations, complementing external data with the direct voice of your clients.

6 Benefits of Implementing Market Intelligence with AI

1. Early Detection of Emerging Destinations

Market intelligence allows agencies to identify trending destinations before larger competitors saturate them with supply.

For example, Google Travel analysis may reveal an increase in interest for a specific destination from your outbound market.

Combined with conversation analysis, you can confirm that your clients specifically are asking about that destination.

This early detection allows you to position yourself in emerging destinations ahead of competitors, capturing initial demand with better margins.

With Harmonix AI, our clients identify destination preference changes weeks before they become visible in aggregated data.

2. Optimization of Inventory and Allotments

By combining air capacity data with demand signals, you can properly size inventory by route and period.

For example, OAG shows an increase in capacity on a certain route, and Google Travel confirms growth in searches: a clear opportunity to increase allotments.

Or you may detect that capacity will decrease during the high season, allowing you to secure inventory early before scarcity hits.

This informed planning improves margins by avoiding overstock in weak routes and shortages in strong ones.

3. Dynamic Pricing Based on Market Conditions

Intelligence on hotel prices, occupancy, and future demand allows you to adjust prices dynamically to maximize conversion and margin.

If STR shows low occupancy in a destination for certain dates, you can offer attractive packages leveraging lower prices.

If Lighthouse reveals that competitors have raised their rates, you can maintain parity or differentiate strategically.

This informed pricing optimizes revenue by adjusting according to real market conditions, not just internal costs.

4. Targeted Campaigns for Specific Source Markets

Origin-destination data allows you to target campaigns to source markets with the highest interest in your destinations.

For example, Google Travel shows that searches from Germany toward a certain destination grew by 50% — a clear opportunity for a localized campaign in German.

Or ForwardKeys reveals increasing bookings from a particular market — a signal to intensify commercial efforts there.

This precision in targeting improves marketing ROI by focusing the budget where real, verified demand exists and helps teams improve sales prospecting with clearer, data-backed outreach priorities.

5. Anticipation of Operational Problems

Monitoring operational data such as EUROCONTROL enables agencies to anticipate disruptions and adjust client expectations.

If data shows growing airport congestion at an important hub, you can design connections with proper buffers.

Or you can proactively communicate with clients about potential delays, improving the experience and avoiding negative surprises.

This proactive risk management protects client satisfaction and your agency’s reputation.

6. Product Alignment with Real Needs

By analyzing traveler conversations, you can identify services and experiences that are repeatedly requested but not currently offered.

For example, the system might detect that multiple clients ask for sustainable trips, or gastronomic experiences, or off-the-beaten-path destinations.

This qualitative intelligence guides product development based on real expressed demand, not internal speculation.

How to Build Your Market Intelligence Stack

Define Priority Use Cases

Before investing in tools, it is essential to understand which decisions you need to inform through market intelligence.

Is your priority to detect emerging destinations for campaigns?

To optimize package pricing?
To plan allotments by season?
Or to compete more effectively with OTAs?

Also, consider your specialization: if you are a corporate agency, you need different data than if you focus on leisure travel.

The answer determines which combination of sources is most appropriate for your specific business model.

For agencies seeking intelligence from their own clients, Harmonix AI complements external sources with real conversation analysis.

Start with Free Demand Signals

The foundation of any agency stack is traveler intent signals.

Google Travel Insights provides free search data by origin-destination, useful for identifying trends and booking windows.

UN Tourism offers official arrival and spending statistics by country at no cost.

These data sources provide a baseline of demand without initial investment, allowing you to validate value before adding paid sources.

Add Capacity and Pricing Intelligence

The next layer is operational data about what is available to serve the identified demand.

OAG provides scheduled air capacity, critical to plan inventory according to available connectivity.

STR offers hotel benchmarks on occupancy and pricing that inform expected costs and margins.

This operational layer enables you to translate demand into viable supply with competitive pricing.

Incorporate Competitive and Trend Intelligence

To understand competitive context, consider:

• Similarweb Travel for digital benchmarking versus OTAs and direct competitors.
  
  
• Expedia/Booking reports for traveler and destination trends.
  
  
• Phocuswright or Skift for deep sector analysis on distribution and traveler behavior.
  
  

These tools provide strategic context to adjust positioning and messaging.

Capture Intelligence from Your Own Conversations

A critical and often ignored source is what your own clients say in their daily conversations.

This includes:

• Destinations they ask about: which places they mention most frequently.
  
  
• Budgets: their price sensitivity by trip type and destination.
  
  
• Competition: which OTAs they mention and their perception of them.
  
  
• Unmet needs: services or experiences they request that you don’t offer.
  
  
• Objections: what stops their decision to book.
  
  

Harmonix AI automatically captures and analyzes this intelligence from all conversations, providing market signals impossible to obtain from external data alone.

Create Unified Dashboards for Decision-Making

The most critical step is to synthesize information from multiple sources into accessible views for decision-making teams.

Without synthesis, having access to many sources adds no value because information remains fragmented across systems.

The best agencies create:

• Product dashboard: combining emerging destinations from searches with available capacity and client preferences.
  
  
• Pricing dashboard: integrating market cost data with traveler price sensitivity.
  
  
• Competitive dashboard: monitoring OTAs, prices, and mentions in client conversations.
  
  

This organized democratization of intelligence ensures that decisions are made with complete context available.

Why Harmonix AI Complements Your Market Intelligence Stack

Intelligence from the Direct Voice of Your Travelers

Harmonix AI provides a critical dimension of market intelligence that external sources cannot offer: what your travelers actually say.

While Google Travel gives you aggregated trends and OAG gives you air capacity, Harmonix captures specific signals from client conversations.

We install over your existing CRM, automatically capturing all calls, emails, video calls, and WhatsApp messages.

Our AI analyzes these conversations to extract actionable market intelligence that complements external data:

• Mentioned destinations: which places your clients ask about most this week vs last month.
  
  
• Budgets: what price ranges they manage by trip type and destination.
  
  
• Competition: which OTAs or agencies they mention and in what context (price, service, offer).
  
  
• Preferences: what kinds of experiences they value (adventure, relaxation, culture, gastronomy).
  
  
• Objections: what stops bookings or creates doubt among your specific clients.
  
  

This qualitative intelligence from conversations provides context that quantitative external data cannot capture.

Early Detection of Changes in Preferences

By analyzing thousands of conversations, Harmonix can identify demand changes long before they appear in official statistics.

For example, it can detect that mentions of sustainable travel increased 200% this month, an early signal of a trend before it becomes mainstream.

Or that multiple clients ask about a specific destination that was barely mentioned before — an opportunity to create an offer before competitors do.

This early detection ability from qualitative signals gives you an advantage by enabling faster response than competitors.

While others wait for quarterly Phocuswright reports, you have already adjusted your offer based on real-time intelligence from your clients.

Analysis of Real Competitive Positioning

Market share data tells you how much OTAs sell, but not why your clients choose or reject those alternatives.

Harmonix analyzes competitor mentions in conversations to understand the real perception of your travelers.

You can see that Booking is frequently mentioned for its wide inventory but with complaints about final prices.

Or that a certain OTA is gaining clients in a specific segment because of highlighted cancellation flexibility.

This qualitative intelligence about competition informs positioning decisions much more effectively than simple volume rankings.

Validation of Hypotheses with Your Own Data

When Google Travel suggests an emerging destination, you can validate it with your own data before investing in inventory.

Harmonix can analyze whether your clients specifically are asking about that destination, or if the general trend does not apply to your segment.

It can also reveal that, although external data suggests an opportunity, your clients have specific concerns (security, accessibility) that must be addressed first.

This ability to triangulate external intelligence with your own data reduces the risk of decisions based only on general trends.

Identification of Demanded Services and Experiences

By analyzing conversations, Harmonix identifies unmet needs that clients repeatedly express.

For example, it can detect that multiple travelers ask about local gastronomic experiences that your packages currently do not include.

Or that demand is growing for multi-generational trips with specific accessibility requirements.

This product intelligence informs the development of new offers based on real expressed demand, not internal speculation.

Practical Installation over Your CRM

A critical advantage of Harmonix is that it is installed over your existing CRM without requiring a separate platform.

Whether you use a specialized agency system or a general CRM, Harmonix integrates seamlessly, enriching it automatically with conversational intelligence.

This makes it practical and easy to implement, without long system migration projects. Implementation should align with data protection standards to safeguard traveler information across all captured channels.

Teams keep working in the same environment while automatically benefiting from market intelligence generated from traveler conversations, while ensuring compliance with GDPR obligations when storing, analyzing, and acting on personal data.

Do You Want to Capture Market Intelligence from What Your Travelers Really Say?

Discover how Harmonix AI can complement your external sources with conversation analysis to detect trends early and optimize your offer.

Frequently Asked Questions (FAQs)

What Market Intelligence Tools Are Essential for Travel Agencies?

A complete stack should include:

1. Demand signals like Google Travel Insights for search intent.
   
   
2. Air capacity tools like OAG for scheduling and connectivity.
   
   
3. Hotel pricing tools like STR for cost benchmarking.
   
   
4. Competitive trends like Expedia/Booking reports.
   
   
5. Client intelligence through conversation analysis.
   
   

The combination of external sources and internal intelligence gives a complete market view and shows your specific position in it.

It is advisable to start with free sources (Google Travel, UN Tourism) and add paid ones according to priority use cases.

Harmonix AI complements external sources by capturing intelligence from conversations with your own travelers about preferences, budgets, and competition.

How Can Market Intelligence Improve an Agency’s Profitability?

By enabling better-informed decisions about which destinations to promote, when to adjust prices, how to size inventory, and where to invest in marketing.

For example, detecting emerging destinations before competitors allows you to position yourself earlier, achieving better margins before saturation.

Or combining air capacity data with demand helps avoid overstock in weak routes and shortages in strong ones.

It also allows dynamic pricing based on occupancy and real market prices, not just internal cost structures.

Market intelligence optimizes revenue and margins by aligning supply with real demand more precisely than intuition.

Why Is It Important to Capture Intelligence from Traveler Conversations, Not Just External Data?

External data provides aggregate market trends, but it does not capture your clients’ specific preferences or qualitative context.

Conversations with travelers reveal critical information: what budgets they manage, what competitors they consider and why, what specific needs they have.

This qualitative intelligence gives context that quantitative data cannot capture and provides early signals before they become evident in statistics.

It also allows you to validate whether general trends apply to your specific segment or require strategic adjustment.

Harmonix automatically analyzes all conversations to extract this intelligence, complementing Google Travel, OAG, and other external sources.

How Are Emerging Destinations Detected Before Competitors Saturate Them?

By combining multiple signals:

• Growth in searches (Google Travel),
  
  
• Increase in bookings (ForwardKeys), and
  
  
• Rise in mentions from your clients (Harmonix AI).
  
  

When these signals converge, it indicates a real trend rather than temporary noise, justifying investment in inventory and marketing.

The key is speed of detection: conversation analysis can reveal emerging interest weeks before it appears in official data.

This allows you to position early in destinations before major OTAs saturate them with massive offers.

The most agile agencies use conversation analysis as an early warning system that triggers deeper research with other sources.

What Value Does Analyzing Competitor Mentions in Client Conversations Bring?

Competitor mentions reveal real market perception that volume data cannot capture — understanding why you win or lose versus specific OTAs.

You can see what aspects clients highlight when mentioning competitors: price, inventory, service, flexibility, digital experience.

This intelligence helps make more effective positioning decisions — where you can differentiate, what vulnerabilities competitors have.

It also allows early detection of threats: if multiple clients mention a new OTA promotion, that is a signal to investigate and respond.

Harmonix automatically identifies competitive mentions and analyzes them in context to deliver actionable intelligence on how to compete effectively.

How Long Does It Take to Implement a Market Intelligence Stack for Agencies?

It depends on complexity, but the recommended approach is incremental:

Phase 1 (Days): Access free sources like Google Travel Insights and UN Tourism for baseline data.
Phase 2 (2–3 weeks): Add critical paid sources like OAG or STR, according to priority use cases.
Phase 3 (1 month): Implement conversation analysis and competitive intelligence for continuous monitoring.

Harmonix AI can start capturing and analyzing conversations within days, providing immediate client intelligence while you build the rest of the stack, allowing quick incremental value without waiting for the full setup.

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