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In this video quick answer, Sofia Guzman, Demand Gen Manager at Harmonix AI, shares insights on how she handles demo requests. Check out this 1-minute video, or read the full transcript below.
So, you get a demo request. What do you do next?
For example, in Harmonix AI, whenever we get a new demo or pricing or contact request; we have a Slack channel to communicate it.
We have an automated Slack bot that basically lets us know that we got a new request. So usually, what I do is; I would go and check out that lead, see if it fits our qualifying process.
And if it’s a good one; I would go through the whole MQL, SAL, assign it to the SDR in Harmonix AI. And let that person know that they have a new request.
Also, Harmonix AI sends an automatic notification. But for me, I like to have that personal contact on Slack with the SDR and be like, “Hey, you got new demo requests from this person from this specific company.”
Want to see more tips for aligning marketing and sales? Check out the full webinar.
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