We use cookies to personalize content, provide social media features and analyze traffic. You can get more information by visiting our cookie policy. You can configure cookies without accepting them by clicking hither.
We asked Sarah Downey, VP of Sales Development at Staffbase, about her success having SDRs use video outreach. Here’s what she said –
Sales Development is a dance between quantity and quality. We needed to figure out how to scale quantity alongside maintaining the high quality, personalized outreach that really works.
In turn, we enlisted the help of a working student to help create customized videos where we can show each prospect what our product would look like for them. She’s researching and producing the videos/gifs.
Then our SDRs can quickly record a customized talk track over the video, to ensure we can reach a larger number of prospects with relevant messaging and valuable content for them.
To personalize video outreach at scale, leveraging data from your SDR dashboard Salesforce is highly effective.
Want more of Sarah’s prospecting insights? Check out her full article.
Check out more Quick Answers here.
Amy Ingraham
3/9/20